The Beauty Industry and Black Consumers


The beauty industry is a multibillion dollar industry with Black Americans contributing 11.1 percent of the total amount spent on beauty products in the US. Yet the Black consumer has not been fully represented in the ad campaigns and has been left out of the beauty product equation. Creating more equitable relationships within the beauty industry ecosystem is not an easy task. However, it can lead to major economic upside.

A number of factors affect a person’s ideal appearance, including age, race, class, and gender. These factors have contributed to the development of standards of beauty, which have been shaped by society. In addition, racism and capitalism have been influential in shaping the image of the perfect human being. Despite these influences, the concept of beauty has remained fairly constant throughout time.

Scientists have identified a few key determinants of attractiveness. Some of these are physical, such as skin color and symmetry. Others are more subjective, such as how a person’s facial expressions change as they interact with others.

Beauty is a perceptual experience, and it provides a sense of pleasure. However, the definition of beauty may differ from culture to culture and even from individual to individual. This is because perception is different for different people, and it can also be influenced by history and the social environment.

One of the most popular ways to determine whether a person is beautiful is to look at their face. People are rated as more attractive when their facial features indicate traits that are highly valued by society. Among these are symmetry, a smile, and a symmetrical facial shape. Also, when a person’s eyes are proportionate to their face, they are viewed as more attractive.

The classical conception of beauty defines beauty as a whole that is harmonious, and its parts are proportionate to each other. However, this is not always possible, since a human’s facial features are constantly changing.

Today’s beauty industry relies on the insecurities of its consumers. Advertisements promote the benefits of various beauty products, and convince buyers that the product will improve their quality of life. Unlike other goods, these products are often expensive, and often require cosmetic surgery. They are mainly profitable to those who have social power and capital.

In some cases, these products have been used as a tool of social activism. Often times, they are promoted as a way to gain power over one’s self-image. While this is a laudable objective, it isn’t the only reason for beauty. Many aspects of society and the media have also shaped the ideal look.

As an example, one study reveals that women who are in a relationship are more attracted to men with masculine features. Attractive people are offered advantages in dating and other situations. Moreover, they are generally treated with a more gentle view than less attractive people.

Ultimately, the best definition of beauty is a combination of qualities that give people pleasure. That is why it is said that the beauty of the human face is the most important.